Warner Music threatened with less than $5 stock
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It is no secret that the majority of executives at Warner Music Group specialize in numbers, not foresight; and as the numbers continue their downward spiral, old-school executives still refuse to surrender control to a younger and more insightful generation of digital savvy managers. Nearly everyone (outside of WMG) is in agreement: Warner has the potential to regain its former financial glory by following the lead of media giants such as EMI and Universal.
Seven current issues plaguing WMG:
- *The continued production of soulless Pop-Music that will not produce residual sales after initial charting.
- *Refusal to accept the advantages of inner-industry digital partnerships which ultimately elevate exposure, sales and royalty returns.
- *Keeping the doors shut on progressive/experimental divisions that focus on new styles of business practices.
- *Overbearing and glorified production costs from executive/buddy-buddy producers (this is a larger problem than most people realize)
- *The near non-existence of internal licensing (WMG has the potential of supplying (exclusively) media to its sister divisions, thus having a massive effect on Warner Brothers as a whole)
- *A hefty reliance on publishing royalties to pay the bills
- *WMG continues to view artists as product rather than business partners.