Daily ramble - marketing and promotion still the biggest player
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As the tentacles of digital distribution reach into the nether-regions of the independent music world and retrieve every single shred of audio they can unearth, the question still remains: who will buy all this independent music once it is available?
For half a century, the major labels held all the cards when it came to the big package – product, marketing, sales – lock, stock, barrel. But now that physical product is no longer the way of the musical world, the once tangible reality of marketing a physical product has evolved into something else altogether – and with a jolly assortment of marketing/promotion companies all battling to corner the new wwwild west of the music business.
And speaking of big-digital-music-business prospects: Pop2Life (Eric Murphy), one of the foremost promotion agencies around, has just teamed with former vice-president of Warner promotions, Dale Connone, to create a new media entity focusing on music promotion, marketing, development, and media management. The company is called in2une Music and will be announcing its staff and directors shortly.
So, the question again: who will buy all this independent music once it is available? Hopefully with a well-managed and flexibly comprehensive multi-media marketing company handling independent music promotions, the public will.
