Impulse music purchases hike wireless service prices
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AT&T has launched a new service allowing users to download music from eMusic.com – the mobile service will cost users $7.49 for five songs (five times what eMusic singles cost otherwise). The reason behind the mobile music delivery service price is customer impulse buying – Americans have been proven time and time again as consumers that will pay any price for convenience. Meanwhile, Sprint’s wireless download song price is now at 99 cents, while Verizon tops the spectrum at $1.99 per download.
